RE-ENGAGEMENT EINER VERLORENEN BELEGSCHAFT IN DEUTSCHLAND
Übersehen wir allzu leicht die unersetzliche Generation X?
Mit ihrer Erfahrung in Führung und Mitarbeit kann sie Unternehmen all das geben, was den Jüngeren noch fehlt. Nur gemeinsam lässt sich eine Zukunft gestalten, die das Beste von heute und morgen verbindet.
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🔹 They are subjected to ageism.
🔹 They are the first to be terminated in business.
However many Gen-Xers have critical soft skills and experience which Germany desperately needs at this point of time. How can we start re-engaging with them, and motivate them with more up-to-date skills and win this lost generation back in workplace.
The Great Gen-X Engagement Disconnect
Gen X grew up alongside technology. They are the first generation to work with personal computers, and they are the first adopters of exciting new innovations the World Wide Web, and cell phones. These seasoned workers are loyal, effective leaders who excel in collaboration and hold a wealth of experience and knowledge.
👉 They face increased barriers due to biases among hiring managers
In a global study entitled “Meeting the world’s mid-career challenge,” a non-profit employment organization 'Generation' found that entry-level and intermediate workers between the age of 45 and 60 face increased barriers due to biases among hiring managers, as well as reluctance among workers to learn new skills. We see increased reports of ageism and it has tremendous negative effects on German economy. (Source: Cnn)
To begin, HR professionals must understand that ageism is a type of discrimination based on the number of years a person has lived. This is when an organization or institution systemically discriminates on the basis of age. In other words, it's built into the workplace culture. Not hiring Gen X or failing to promote them could be examples of this kind of ageism. It's baked into the organization's DNA from the start, and it undermines the diversity, equity, and inclusion strategy that most companies claim to have.
👉 They are underrepresented in leadership and promotions
Gen X should be next in line for the positions currently held by retiring Baby Boomers. But for many of them the situation is otherwise. At home many are sandwiched between their elderly parents and growing children. And at work they are the neglected middle child between Baby Boomers who are staying in the workforce longer and the up-and-coming Millennials, and they are increasingly underrepresented in leadership and promotions. This gap is much wider for women and minorities of Gen-X.
According to Harvard Business Review, Gen X workers have been promoted at rates 20-30% slower
👉 Their loyalty and contribution is not recognized
Gen-Xers have spent years cultivating the necessary skills and experience that helped them progress in their careers. Despite being highly-skilled for the job, a Metlife report found that compared to other generations, Generation-X employees have the lowest job satisfaction. Known as the sandwich generation and who were born between 1965 and 1980, Gen-X workers often feel that their salary either does not reflect their loyalty to the organisation or their work contributions. (Source: Entrepreneur Magazine)
👉 They are burned out
Pandemic burnout, regulatory pressures, Zoom-fatigue, so-called process improvements in workplaces, changing market demand, and other factors are driving many employees in their 50s and 60s into early retirement or to seek other opportunities in various other industries. (Source: HR Dive)
So no one should wonder when people in this generation feel less content at work, less secure, and less engaged.
Wer ist Generation X?

Generation X is a demographic that refers to people born between 1965 and 1980. They are preceded by baby boomers, who were born between 1943 and 1964, and succeeded by millennials, born between 1981 and 2000.
Each generation has different personality traits as a result of the major events during their childhood, and these traits influence how they act in the workplace. Generation X, also called Gen Xers, grew up with minimal adult supervision, quickly learning the value of independence and work-life balance. They also appreciate informality, are technologically adept, flexible and highly educated.
What has Michelle Obama and Özlem Türeci in common?


They are both Gen-X.
What does Engagement mean for Gen-X?
Along with their affluence for technology and openness to new ideas, Gen X employees bring to the table a depth of experience and conventional leadership skills like developing new talent and executing business strategies. They also excel at communication and collaboration across teams and generations as they work together to solve problems and pursue innovative ideas.
All of these attributes make them ideal choices for leadership roles. The problem is that a lot of Gen Xers aren’t happy in their jobs. Many of them are contemplating a job change in pursuit of better opportunities, either with a new employer or as part of the gig economy. (Source: Metlife)
How can you change their minds?
Eight Engagement and Retention Strategies
🔹 Be more involved and aligned with the Gen X employees’ expectations: If you asked your Gen-X employees to define your company culture, what would they say? Would they know your core values, or would they struggle to find the right words? Make objective hiring and promotion decisions.
🔹 Advertising open positions: Don't get lost in corporate bureaucracy.
🔹 Be invested in your employees’ career development and enrich their skills.
🔹 Leverage technology to supplement traditional learning.
🔹 Offer attractive benefits. Work-Life Balance, vacation, shorter days of work
🔹 Recognize and reward strategically.
🔹 Prioritize communication.
Want to discover more?
Developing leadership for these challenging times can be tough. In our 30 years of experience in leadership field, we’ve seen many gifted leaders across numerous industries struggle to create healthy work environments in which everyone can thrive. Neglecting a certain category of people and not having the right person in the leadership plagues teams of all shapes and sizes, across industries as diverse as healthcare, technology, government, manufacturing and finance.
When we are willing to take the holistic view of every potential at our companies and open ourselves to introspection and to the insights of personality and competencies, and then take action, we can just reach the sweet spot for our business to remain competitive in the years ahead.
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